Analytics driven field sales report nearly doubles growth of top products

Problem

Leadership seeking means to guide sales conversations

Focus

  • Improve Customer performance metrics
  • Connect Customer performance to Sales Rep performance
  • Provide product specific recommendations by customer

Approach

  • Gathered, assembled and organized historical data
  • Provided Customer and Sales Rep performance visibility
  • Develop product specific recommendations by Customer
  • Produce sales analysis and recommendations in repeatable manner

Result

  • Top products annual growth jumped from 14% to 26% within 12 months

Consumer Products Sales Analytics