Determined Wal-Mart profitability and the benefit (or not) of continuing to invest in traditional promotions
- Effectively and objectively managing the Wal-Mart relationship
- Assess promotion and pricing impacts
- Assess store performance and demographics.
- Core performance measurement put in place
- Combine Wal-Mart Retail Link data
- Assess promotional and pricing effectiveness
- Assess top-performing stores and demographics
- Planned promotional and pricing changes halted. Previous promotions did not provide sales lift.
- Top stores clearly identified, demographics redefined.
- New, objective basis created to advance Wal-Mart relationship
Promotional Impact on Demand Assessed by Product and Store
Top Performing Wal-Mart Stores Identified