Determined Wal-Mart profitability and the benefit (or not) of continuing to invest in traditional promotions


  • Effectively and objectively managing the Wal-Mart relationship


  • Assess promotion and pricing impacts
  • Assess store performance and demographics.


  • Core performance measurement put in place
  • Combine Wal-Mart Retail Link data
  • Assess promotional and pricing effectiveness
  • Assess top-performing stores and demographics


  • Planned promotional and pricing changes halted. Previous promotions did not provide sales lift.
  • Top stores clearly identified, demographics redefined.
  • New, objective basis created to advance Wal-Mart relationship

Promotional Impact on Demand Assessed by Product and Store

Walmart Promotion

Top Performing Wal-Mart Stores Identified

Animal Health Target Store

By |2013-07-12T11:22:08+00:00May 23rd, 2013|All Case Studies, Manufacturing|0 Comments

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